Last updated on April 30, 2025
When Sydney-based builder Peter Deall was up against 24 competitors for a big club project, it wasn’t fancy advertising or flashy videos that helped him stand out — it was a simple, professionally printed newsletter.
That printed newsletter, mailed directly to the board of the club, told the story of one of Peter’s past successful projects. It gave the decision-makers something tangible, real, and easy to share around the table. The result? Peter won the job.
In a world overloaded with emails, pop-ups, and social media ads, print newsletters still cut through — and Peter’s story proves it.
There’s something powerful about holding a printed newsletter in your hands. Unlike emails that vanish in a second, printed newsletters stick around. They sit on desks, coffee tables, and boardroom benches — quietly reinforcing your message day after day.
They also build trust. Physical mail feels more personal and credible than digital messages. When someone receives a printed newsletter, it shows effort — and people notice.
Print newsletters give you a chance to speak directly to your audience in a way that feels real. You can share success stories like Peter’s, offer helpful insights, and even include quotes or results from happy customers.
This approach goes beyond just promoting a product or service — it tells people why they should care, and it helps them see the outcome they could have if they work with you.
The more relevant your newsletter feels, the more powerful it becomes. You can:
You can even send different versions to different groups — for example, one version for existing customers with loyalty offers, and another for new prospects introducing what you do best.
Sure, there’s a cost to printing and postage. But unlike digital ads that disappear in a flash, a printed newsletter has staying power.
It can hang around for weeks — being read, re-read, and shared.
And when you factor in the kind of response Peter Deall received — winning a six-figure job — it’s easy to see how the return on investment stacks up.
Even though it’s offline, you can still measure the success of your newsletter. Try including:
Also, when new enquiries come in, just ask: “How did you hear about us?” — you might be surprised how many say, “I got your newsletter.”
Peter Deall’s win wasn’t a one-off. It’s proof that when done right, print newsletters deliver real business results.
If you want to build trust, cut through the noise, and give potential customers a reason to choose you — don’t overlook the power of print.
Start sharing your success stories the way Peter did — in print — and give your business a real chance to stand out.
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