About Us

Marketing That Gets You in Front of Decision Makers—Without Cold Calls or Flashy Gimmicks

Hi, I’m Ken Robinson. I help businesses turn real customer stories into high-converting marketing campaigns.

After decades of selling to CEOs and managing directors, I've learned one crucial thing:

Decision-makers don't care about flashy branding—they care about proof.

Nothing convinces them better than hearing directly from your clients about the difference you’ve made.

That’s why I founded Persuasive Marketing.

We take your most satisfied clients, interview them, and transform their success stories into compelling video testimonials, written case studies, printed magazines, and complete marketing campaigns.

Over the years, we’ve helped more than 100 B2B companies and over 400 real estate agencies build trust and win new business faster by letting their clients do the talking.

How I Discovered the Power of Stories

Early in my sales career, I noticed that even great businesses were losing deals because their brochures often ended up in the bin.

Then, in one crucial meeting, I shared a simple story about how my company had helped a client save hundreds of thousands of dollars.

Immediately, the mood changed. People leaned forward. They listened.

That's when I realised stories cut through the noise—they're more persuasive than even the best sales pitches.

The Method That Changed My Life

I first developed this storytelling method at the age of 24, when I launched my first business in partnership with Australia's oldest media group, J.B. Fairfax.

We produced magazines that were distributed in newspapers like The Sydney Morning Herald and The Age, with print runs of 700,000 copies.

As a young entrepreneur, I didn't have the financial resources needed to start this venture. But by using carefully crafted stories, I secured complete financial backing from Fairfax Media—one of Australia’s most established media companies.

I learned through trial and error (often more error than success) how senior executives and boards respond to stories rather than sales pitches. Once I refined this approach, doors began opening everywhere.

Proven Results for Hundreds of Businesses

Nearly 30 years later, this same storytelling technique has helped hundreds of real estate agencies across Australia and New Zealand.

It’s also worked for leading Australian corporations. For example:

In 2009, one of our clients had spent six frustrating months unsuccessfully pitching their services to Coles Myer. On the brink of giving up, they asked us to create one of our storytelling documents.

Within five days of sending it, my client landed a new contract with Coles Myer after senior executives read and were convinced by the story.

Another client recently shared that mailing out just 12 of our storytelling documents resulted in 32 new contracts, each worth $40,000—a total of $1.28 million in new business.

As they put it:

"Ken, turning 12 mail-outs into $1.28 million in sales makes your service one of our best investments ever."

Today, in addition to running Persuasive Marketing, I regularly conduct sales and marketing workshops to help more businesses harness the power of storytelling.