When Sydney-based builder Peter Deall was up against 24 competitors for a big club project, it wasn’t fancy advertising or flashy videos that helped him stand out — it was a simple, professionally printed newsletter.
That printed newsletter, mailed directly to the board of the club, told the story of one of Peter’s past successful projects. It gave the decision-makers something tangible, real, and easy to share around the table. The result? Peter won the job.
In a world overloaded with emails, pop-ups, and social media ads, print newsletters still cut through — and Peter’s story proves it.
Why Print Newsletters Still Work in a Digital World
There’s something powerful about holding a printed newsletter in your hands. Unlike emails that vanish in a second, printed newsletters stick around. They sit on desks, coffee tables, and boardroom benches — quietly reinforcing your message day after day.
They also build trust. Physical mail feels more personal and credible than digital messages. When someone receives a printed newsletter, it shows effort — and people notice.
How a Print Newsletter Builds Trust and Connection
Print newsletters give you a chance to speak directly to your audience in a way that feels real. You can share success stories like Peter’s, offer helpful insights, and even include quotes or results from happy customers.
This approach goes beyond just promoting a product or service — it tells people why they should care, and it helps them see the outcome they could have if they work with you.
Make It Personal for Even Bigger Impact
The more relevant your newsletter feels, the more powerful it becomes. You can:
- Address the person by name.
- Reference past work or shared interests.
- Highlight topics that matter to them.
You can even send different versions to different groups — for example, one version for existing customers with loyalty offers, and another for new prospects introducing what you do best.
A Print Newsletter Lasts Longer (and Cost Less Than You Think)
Sure, there’s a cost to printing and postage. But unlike digital ads that disappear in a flash, a printed newsletter has staying power.
It can hang around for weeks — being read, re-read, and shared.
And when you factor in the kind of response Peter Deall received — winning a six-figure job — it’s easy to see how the return on investment stacks up.
Want to Track Results? Here’s How.
Even though it’s offline, you can still measure the success of your newsletter. Try including:
- A unique phone number or email.
- A QR code leading to a special landing page.
- A promo code or offer only available in the newsletter.
Also, when new enquiries come in, just ask: “How did you hear about us?” — you might be surprised how many say, “I got your newsletter.”
Five Quick Tips for Producing a Better Print Newsletter
- Make it look great
Use good design, clear fonts, and quality paper. First impressions matter. - Share real value
Include helpful tips, behind-the-scenes stories, or answers to common questions your audience has. - Always include a call to action
Whether it’s calling you, visiting your website, or booking a meeting — make it clear what to do next. - Send it regularly
Whether it's every month or every quarter, consistency keeps your brand top of mind. - Tailor it to the reader
A little personalisation goes a long way. Even just using someone’s name makes it feel more relevant.
Your Success Story Could Be Featured in Your Own Print Newsletter
Peter Deall’s win wasn’t a one-off. It’s proof that when done right, print newsletters deliver real business results.
If you want to build trust, cut through the noise, and give potential customers a reason to choose you — don’t overlook the power of print.
Start sharing your success stories the way Peter did — in print — and give your business a real chance to stand out.
